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Coca-Cola Clocks: Keeping Time With A Classic

by Daniel Wright

Almost everyone in the world recognizes the distinctive logo of Coca Cola. Since Coca Cola became so popular worldwide, the company realized many years ago that issuing collectibles bearing the Coca Cola label would be an excellent form of advertising for their product. Collectors of any age can now find numerous Coca Cola items to fit their tastes and pocketbooks.

Some collect Coca-Cola clocks, signs, pins, sweatshirts and thousands of other memorabilia and objects both for their practical uses and for their logo. Their Christmas Santa appears on mugs, clothing and dozens of other objects and brings in sales year after year. Creation of this Santa in 1931 is believed to have popularized what we associate with how Santa looks.

Clocks with the Coca-Cola logo were originally made to be displayed in stores that sold the brand and many clocks also say "Sold Here". They were often given to store owners free of charge as an incentive to be used in the store. Some clocks were quite simple in design while others were more elaborate and incorporated things such as neon lighting. Some collectors find these neon clocks to be art and display them as such or they incorporate them into the decor of their home. Others like having a simple and practical timepiece that also incorporates a favorite brand.

Apart from the vintage and other old Coca-Cola clocks, the current trends in different watches and clocks continue to gain popularity among the masses. Coke aficionados love these gifts. Also, there are many people who like the brand and love every single item even if they do not have a collection. After all, clocks make a perfect gift anytime, any day.

These Coca-Cola clocks have even been replicated as pins that are appealing to collectors of pins as well as collectors of clocks and advertising memorabilia. They make excellent gifts for collectors and can even be used to decorate the wrapping of a larger gift as a hint as to what is inside.

Modern Coca-Cola clocks may be sophisticated electronic chronometers or replicas of vintage clocks. Age alone is not what makes these clocks desirable or valuable, since some from only a few years ago may bring many times as much at sale or auction than real vintage ones. There is also a thriving business in making vintage replicas. Replicas can be fairly costly, but most of them are a more affordable way to own or give these items.

Browse dozens of vintage Coca-Cola clocks and hundreds of other vintage Coca-Cola advertising items at Soda-Pop-Collectibles.com. New items added daily!

Published December 6th, 2007

Filed in Hobby